The tour, an MTV initiative, is a new pan-African music and youth empowerment campaign aimed at extolling the quality and widespread appeal of contemporary African music; and also provides exposure to the continent’s talent in music
.
The
initiative also aims to raise the international profile of
KwaZulu-Natal, the backbone of the tour, as a premier destination for
tourism and economic development.
With
successful preview editions of the MTV Africa All Stars Tour in
Nairobi-Kenya and Durban, the star tour will cumulate in the inaugural
MTV Africa All Stars Concert in Durban, South Africa on May 18. The
ultimate show will be headlined by American entertainment icon, Snoop
Lion aka Snoop Dogg, at the Moses Mabhida stadium, in Durban.
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