“EME is my family”: The new Y! Magazine speaks exclusively to Wizkid on his struggles, fame & the future


Y! Magazine Issue 11 cover

The March 2013 issue of Y! magazine is out! This edition is covered by artiste and new record label owner Wizkid – in an interview by Adedoyin Jaiyesimi and photos by Kelechi Amadi-Obi. Wizkid is styled by Tiannah Styling’s Toyin Lawani.

“As this magazine went to print, the rumours were just about confirmed in public and sources had certainly confirmed in private,” said Chude Jideonwo, its editor-in-chief. “The amazing talent powerhouse called Wizkid had aggressively parted ways with EME, the label powered by Banky W – interesting news in light of what he told us only weeks before.”

In the cover story titled ‘No kidding’, Wizkid speaks frankly about his background, the history of his music, the evolution of his sound and the people who have made him what he is now – including former manager Osagie Osarenkhoe and Empire Mates Entertainment boss Banky W.

The shoot was anchored by the iconic Kelechi Amadi-Obi, with styling by Toyin Lawani of Tiannah Styling.
As always, Y! magazine – reputed as “high priest of the youth culture” – is a fine mishmash of the trending topics for young Nigerians; in lifestyle, pop culture, fashion and a journey through the issues.

There are interviews with Tinsel’s Linda Ejiofor, Moet Abebe, Seyi Shay, Uru Eke, Ms. Jaie and others. As well as ‘Generation to Generation’ conversation with former ministerial nominee and executive director of the Sahara Group, Tonye Cole.

In addition, the magazine presents its annual ‘New Establishment’ list, profiling the most promising young Nigerians across the world – under the age of 35.

“Wizkid is, ultimately, just one of 50 young people below 35 carefully selected by our team of curators,”
Jideonwo said. “As always our New Establishment list profiles young people who aren’t red carpet fixtures or necessary celebrities, but who define the spirit of the age and are set to shine in 2013.
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